Electronics Extravaganza

Saturday, October 24, 2009

GITEX Shopper & Consumer Electronics Expo is the most awaited event in technology retailing in the Middle East giving visitors two weekends of shopping. The show, was organised by Dubai World Trade Centre, which ran from Saturday 17th October to Saturday 24th October, at Airport Expo Dubai, in order to meet growing demand from consumers from across the regions who visit the show.

The consumer IT and electronics market in the UAE continues to grow, according to figures from Business Monitor International. Sales of computing devices, mobile handsets, and video and gaming products are set to rise from US$2.9 billion in 2008, to US$4.5 billion by 2013.

In 2008, GITEX Shopper attracted 132,761 visitors, resulting in reported sales of AED 112 million (US$30.4m).

GITEX 2009 meets growing demand of consumers from across the regions.

This year, GITEX has earmarked its technological retailing craze during the 3rd week of October. Proving to be a pedestal for the biggest brands in consumer electronics which offers a wide array of mobile handsets, smart phones,mobile computers, LCD's and plasma TV sets.' GITEX, is one the eagerly awaited events- so we can best deals from big brands' said Mr. Hassan, a Dubai based Businessman. 'GITEX is a common marketplace for all electronic retailers to come under one roof and give consumers its best offers...as they are competiting for the consumers attention.' he added.

Buyers browse over the attractive offers at GITEX

Recognized as THE annual event for technology vendors, distributors and resellers, GITEX Shopper delivers a unique opportunity to launch the latest products and present the ultimate deals and offers to the region. On 22nd October 2009, GITEX launched the latest Windows 7, even prior its global launch. ‘Manufacturers are launching new models and products and are offering longer warranty periods while dealers are going ahead with expansion plans in the belief that market conditions in the UAE are improving.’ said Mr. H. Mohammad, a salesman from Panasonic outlet. The group recently launched the longest lasting alkaline battery in the UAE market. The Panasonic Evoia range are the first batteries to receive the Guinness World Records certification after stringent tests against competitors.

GITEX 2009: unique opportunity to launch the latest products and present the ultimate deals and offers to the region.

Now in its 19th year, GITEX Shopper has a well established track record of attracting buyers from the GCC, Iran, North Africa, CIS and the Indian subcontinent. With over 3300 stalls hosting of customer promotions, easy payment facilities, credit card promotions and instant rewards on purchases and with more than AED 2 million worth of prizes were given away. By spending just AED 500 visitors were entered into a draw, which had a top prize of a 2010 Chevrolet Camaro, with other prizes including X-box consoles, digital cameras, camcorders and LCD TV’s.’ The offers at GITEX are mind boggling, each stall provides offer after offer that most of the time, I end up confused. But i've heard alot about acer, so i was thinking of buying that' said Mrs. Sheetal Rao, a housewife interested in buying a laptop for her son.

Branding over the invisibles

It’s human nature to thread over what’s familiar. We choose popular brands over the other invisibles. Jumbo, Jacky’s were two stalls that dominated the central hall of exhibition throughout week if GITEX. While Hp and acer didn’t leave a space unspared from advertising, covering the entrance to the exit ensuring consumers took note of the advertisers brands play important roles in our purchases, serving as an identity to our product. ‘GITEX itself is a brand that draws customers from all over the world, Gitex promises the best deals during this time unlike any other time of the year’ said Mr. Abdulla, an official from the information desk.

Each of the good brands was visibly competitive for the consumer’s attention. With attractive offers from each stall, even the brands didn’t miss out on that opportunity. With Jumbo tag lines reading 'jumbo is GITEX' providing free color printers and accessories with every laptop.
While Jacky’s had a hi5 hour which allowed visitors to win five LG Net books and five LG mobiles every hour.Plus a chance to win one 42 inch LG full HD Scarlet TV with Bluetooth everyday of the week of GITEX.

Dubai Municipality stall at Gitex gets tremendous attraction

Dubai Municipality stall at Gitex 2009 in the Sheikh Rashid Hall has started attracting tremendous response from the visitors, including VIPs from the very first day onwards.

The stall showcases a variety of online services offered by the various departments and sections of the civic body for traders as the number of e-service has reached up to 100.

Hussain Nasser Lootah, Director General of Dubai Municipality said the Municipality has been able in record time to complete all the required plans and instructions, to implement the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, as the number of services offered to customers has increased up to 95% and is expected to reach 100% by the end of the year.

Lootah said that this would enhance status of the Municipality at the local, regional and global levels, making it share its experiences with major international companies that have come from different places of the world to present the most important findings of the digital world, by virtue of the exhibition Gitex with a wide international participation, including 3,300 companies from 68 countries, which is the most important event within the specialized field in the Arab region, which attracts large number of visitors from all over the world, as Dubai is an oasis technology.

He stressed that the Municipality aims, through its participation, to spread the culture of e-transformation and the promotion of Municipal services available on its website. Lootah added that the civic body has endeavoured to present new and innovative e-services in every session of the previous exhibitions, most notably the idea of e-week launched by the Municipality in the last session.

The idea is simple: stop the paper-based transactions in one of the departments for a period of one week and to direct customers to accomplish their transactions electronically, either from their offices or homes or through the screens in the Customer Service Section at the Municipality headquarters.He added that the idea had a large positive effect, contributing to the increase in the proportion of e-transaction in the Municipality and this is what prompts in thinking about launching similar creative ideas within the framework of its commitment and the march to complete e-transformation.

Photo Credits: Megna Kalvani


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